Throwing rocks at the pay-TV window
One of the issues I droned on about in my 133-pager on Sky was that P2P, BitTorrent to be precise, was a wild card which should not be underestimated. This item from Boost Marketing, seems to underline these concerns. If the data cited is correct, then the UK is the most intensive user of BitTorrent for getting just the kind of content that Sky bases its Sky One proposition around, but up to one year earlier. Another good example of how the arcane legacy licensing system is made a nonsense by IP. More on this study is to be found here.
As a purely personal aside, I downloaded and played around with Azureas over the weekend, and I have to say that it is much easier to use than any set-top box or PVR, which may account for why it has been downloaded 36m times.