F A B R I C A

I'm sure this has been given coverage somewhere else before, but a friend sent it to me today. It sort of reminds me of the variations on perpetual motion which were popular gifts in the 70s and 80s (usually for that man whose taste baffled everyone who knew him). Except that this is musical, and each experience should be unique, because the user sets each of the variables in motion. It's not strictly telco-related, but then again, it begs the question of whether telcos are wide of the mark in expecting to make money/retain customers by reproducing familiar experiences like television, when consumer interest may actually gravitate around something new.