Post-telco era

The UK Royal Mail, which launched its HomePhone CPS product back in January, today reported that it took on 60k customers (see page 10) in the first 10 weeks of operation. Admittedly, 6,000 net adds per week is fairly anemic relative to TalkTalk's 10,200 during the quarter, but the P.O. is a newcomer and has to overcome some perceptual challenges. Nevertheless, the number is better than I would have expected from a standing start, and if they achieved that sort of growth without putting a dent in Carphone Warehouse's numbers, then I'm even more curious than ever to see BT Group's KPIs on Thursday.