Tuesday, May 31, 2005

My zero is better than your zero

A couple more examples of EuroTelco pricing itself into oblivion, yesterday from KPN, which has copped the EasyMobile online SIM approach in Germany, and introduced flat rate pricing which is right at the bottom of the current market range, and last Friday from Belgacom, which is seeking to counter the aggression of BASE, Scarlet and others with a flat-rate national calling plan (lots of free minutes, but the EUR0.30 for peak time calls may alienate some users when they realize that their average call duration may be three minutes). Despite the carefree product branding, it is definitely not a "happy time" in EuroTelcoland.

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