VoIP Santa Claus

You know that VoIP has made it to the mainstream when new entrants embrace quirky marketing tactics in an effort to differentiate themselves. OnInstant is launching a consumer voice client called On4 (familiar proposition - on-net calls free, calls to UK PSTN less than 1p per minute, cheap international calls), but as a launch promotion is also offering up a round-the-clock "On4Santa" who will:

"...offer season’s greetings and chat with children - listening to requests for presents and commenting on life at the North Pole. In addition, if he is away getting presents ready, Santa will be giving away a Sony Playstation to the best “ho ho ho” voicemail left for him."

What a job. I wonder if the Vonage UK launch will be ushered in by a team of skydivers with flares, or by John Rego suspended in a glass box over the Thames?