Friday, November 24, 2006
Video boom in Italy
Stumbled across this press release from Nielsen//NetRatings today. My Italian is not too good, but I believe it says a couple of interesting things: 1) web usage in September surpassed 17 hours per week for the first time, a YoY increase of 32%; and 2) there has been a notable increase in traffic to video sharing sites such as YouTube and Metacafe, but if I understand this correctly, they also cite the contribution of local player Libero (Wind's ISP/portal) in driving this change.
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