Elementary, my dear

Rather than the IP n-play, I wonder what telco churn rates would look like if they marketed services which might be genuinely useful to their customers? The ever-excellent alarm:clock euro alerts me to the Wattson from DIY Kyoto. The site is designed in Flash, so I can't link directly to the "Online" page, but there we see that this is not merely a clever device for saving energy within the home, but it also has a social element to it, around which communities of interest could develop. Elegant, useful and relevant - how often do you find yourself using those words to describe a telco-supplied experience?