Wednesday, April 20, 2005

Who ate all my minutes? You did, you did

Apologies for the title, probably incomprehensible to anyone outside the UK. Anyway, my main point is to highlight a comment made by Viatel CEO Lucy Woods on my panel at ECTA yesterday, in relation to Viatel's white label broadband deal with Manchester United. "It won't be a minute before they're doing VoIP too, and we expect a number of other Premiership teams to follow suit." One million registered users of the team website is a nice base to start marketing to, and the options for promotions are great. "Receive discounts on merchandise when you make x minutes of calls," or perhaps more likely, "receive free minutes when you purchase a team jersey."

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