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I was observing a blogging moratorium over the weekend and offline yesterday, but I noticed this article from last Friday with interest. Media buyers in this survey are clearly feeling pretty bearish about terrestrial broadcasting and three notable names expect Freeview to outstrip Sky within three years, in line with my own bearish views. I would love to see the respondents' underlying assumptions about future television viewing generally, as I assume this sort of survey is carried out from an industry silo perspective.
Tuesday, April 12, 2005
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