My wife couldn't recall if this came through the mail slot or was a newspaper insert. Inside, the message is, "Get a second phone line without paying extra line rental. Why get frustrated waiting to get on the phone?" Frustration is the national sport of the UK (ask any commuter or taxi driver), so I'm not sure that's such a big issue, especially if you buy BT's statistic that 30% of all outgoing mobile calls are made from within the home. One thing I hadn't clocked before I turned the leaflet over was that they have distribution with Comet and Staples.
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