This, via a Dutch reader. Yesterday was the sign-up day for the Ons Net ("Our Net") FTTH project in the Tongelre district of Eindhoven. Check out the very long queues of people waiting to sign up, and the almost palpable sense of excitement, in these photos. It would be interesting to interview these people and find out their motivations for signing up, but one thing is for certain: anyone wanting to do anything serious on the upstream link would be naturally drawn to Ons Net, which is five times faster than almost all of the throttled cable and DSL offerings in the market.
UPDATE: Stumbled across this bit of news from the UK a bit later. Upstream throttling and usage caps like these will drive users onto fiber, where they are lucky enough to have the option.