Jersey-based OnInstant today announced "OnCore," an outsourcing solution for retailers seeking to offer low-cost internet telephony to customers. The first contract is with e-tailer CD-WOW!, which is launching WOW-Talk for GBP1.99 per month, and will offer the service in a free two-month trial to CD-WOW's 2m registered customers. This is somewhat similar to the Glophone promotions we have seen in the past, though it is interesting (and a bit audacious) to see CD-WOW marketing the P2P version as a paid service. I'm interested to see what the take-up rate may be. I assume also that there may something else in the works along the lines of the eStara "click-to-call-us" function for customer-facing websites.