Every little hurts
Two mega-value readers point out the Tesco VoIP assault. The phone is butt ugly, but the starter pack at GBP19.97 includes GBP5 of free calls, making it a GBP15 proposition for a USB phone and a number. Plus Tesco will be able to sell more broadband at point-of-sale, if anecdotes from the US are anything to go by. Most importantly, for people who live outside the UK and may not be familiar with it, I think it's entirely fair to say that the closest comparison to Tesco is Walmart. A helluva lot of people shop there because it is cheaper, there are more stores, they may not know any better, or there may be no alternative near home - or because they just plain like it. People who have never heard of VoIP will be buying this, because it is cheap and because it is Tesco.
Thursday, January 19, 2006
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment