Now IVE seen everything

In all the distraction I suffered yesterday, I failed to notice the Sony news about IVE (Instant Video Everywhere, in conjunction with Glowpoint), making good on earlier suggestions of a consumer VoIP offering in the works. Not sure I fully understand the pricing, which looks fairly extortionate for PSTN breakout, particularly international, but I guess it's certainly cheaper than the typical conferencing service. Who's next, Dell?