Sunday, November 27, 2005

au, get off of my cloud

Just across the road from the Vodafone shop, things were much quieter in the au shop (au is the fantastically successful mobile brand of KDDI). So quiet, in fact, that the management saw fit to send two young girls in long puffer jackets (deja vu of Yahoo! BB's tribe of street-pounding evangelists some years back) out in front of the shop. One exhorted passersby with a microphone and hectoring nasal tone unique to young Japanese women, while her colleague handed out packs of tissue, which believe it or not, are very common advertising tools in Japan.

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