Casting a red glow (this photo was taken just as the sign was lighting up) over a prominent intersection in Ginza is Vodafone. Several clients have asked over the past couple of days if there was a case to be made for a withdrawal from the Japanese market. My natural response would be that there is, but when I see the sheer amount of Vodafone advertising in this country (the "Vodafone crosses borders" slogan is also part of a ubiquitous TV ad campaign), I sense they genuinely are in for the long haul.
No comments:
Post a Comment