Would you care for a digital lifestyle with those fries?

A huge "Kiitos" is in order to the Finnish mega-value reader who forwarded news of fast food chain Hesburger's extension into access-independent VoIP and web-based surveillance tools. This looks like yet another interesting case study in brand extension by a company entirely focused on delivering consumer experience. I have a hard time conceiving of a palatable food experience underpinned by logos like this, or this, but I could be wrong. One large T-Burger, please.