Strange - but true?

I always like to keep an eye on where people are coming from when they stumble into this no-frills site, and that includes search results. Usually, they're fairly tedious, and sometimes mildly interesting (as when I got a slew of "Vonage IPO" queries a few months back), but this evening I got a first: "IKEA MVNO." I like it - care for 100 free any-network minutes with that sofa?