Noticed this on the London Underground today. It's a Viacom lighted sign with an infrared port embedded in it. Passersby can activate the infrared port on their handset, hold it close to the sign and find out if they have won a trip to Madrid to see Moby, apparently via an image displayed in their photo gallery on the handset. Didn't work for me, but maybe I was just another loser. The board makes the point "No data is stored on this device and it is absolutely free." What, no premium rate text-based revenues from the campaign? Where's the fun in that?