Imax sized iPhone

How cool would this have been if they'd set this up to actually display a (moderated) stream of photos taken with iPhones all over the world, akin to Flickr's "Everyone's Photos" RSS feed? That would have been both HUGE and interesting... (FYI, this is the Imax cinema near Waterloo Station, and the entire facade of the building is wrapped in iPhone/O2 advertising.)