Wednesday, November 30, 2005

Location, location, location

Casting a red glow (this photo was taken just as the sign was lighting up) over a prominent intersection in Ginza is Vodafone. Several clients have asked over the past couple of days if there was a case to be made for a withdrawal from the Japanese market. My natural response would be that there is, but when I see the sheer amount of Vodafone advertising in this country (the "Vodafone crosses borders" slogan is also part of a ubiquitous TV ad campaign), I sense they genuinely are in for the long haul.

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