VoIP? Never heard of it

OFCOM's consumer panel has released an update on consumer attitudes to, and awareness of, a variety of communications services in the UK. This makes interesting reading, and includes for the first time some questions on VoIP. Only 10% of respondents claimed to understand the term "VoIP," and only around 16% overall claimed to have heard the term (page 15), with awareness in Scotland, Wales and Northern Ireland very poor. Overall, respondents were far less inclined to keep themselves aware of new developments/options in fixed line telephony, and the inclination to keep informed about both mobile and internet declined pretty sharply from the previous survey in 2004 (page 22).