Tuesday, March 22, 2005

It's getting crowded in here

Further to this post on internet advertising, figures released today show UK internet advertising expenditure up 44.5% in real terms in 2004, and in absolute terms almost reaching the same level as radio advertising. It would be really interesting to see a Nielsen//NetRatings-like breakdown of impressions in the UK market to plot against this.

Returning to radio, we appear to be entering a phase of consolidation in 2005, but I'm really curious to see what happens in 2006, when we should have some Digital Radio Mondiale receivers in the market, and some funny things happening with traditional market boundary definitions.

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