Tuesday, October 24, 2006

Roll on subscriber inertia!

Every time I start to feel a bit of broadband wanderlust, I go trawling around UK user forums to read the outpourings of frustration and distress of highly dissatisfied customers. I guess that makes me a sadist rather than a masochist. Apparently, masochists are easily identified by their subscription to a free broadband package - and by their all-consuming rage. So far, Charles Dunstone has stolen the limelight, with occasional cameo appearances by Orange, but it looks like Sky may be ready to give him a run for his money. If you've got some time on your hands, or are a Sky shareholder trying to assess how the company fits into the "end-user value" matrix, have a look through the tales of woe here, here, here, and here. Or, just take a short-cut to this site and note that the unhappiness threads outnumber happiness by nearly five to one.

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