This BBC article on Joost mentions another P2P TV startup, called Babelgum. So I Googled it and found that, interestingly, it is founded by none other than Silvio Scaglia, the man behind Fastweb, the first entrepreneurial European exponent of both FTTH and IPTV, who has sold down some of his stake in the company to finance Babelgum. The Italian political scene is very familiar with no confidence votes, but for an integrated-services-over-fat-pipe veteran of this stature to become a convert to the "parasitic applications" camp is amazing.
UPDATE: Eurovalley has an interview with Babelgum's CEO which is worth reading.
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