This Sky double page spread seems to have featured in a number of London daily newspapers today (Metro and The Evening Standard for sure). Sorry the resolution is so poor, but I guess most of you know the salient details by this point. Beyond the pricing and structure, what should impress and scare the competition is that, as with its billboard campaigns, Sky is so confident of its brand recognition that it can afford to only reproduce a small part of its logo and people will still absolutely know who it is. You won't see BT doing that, even though its logo is already broken into pieces which don't fully connect. Worrying.