In space, everyone can hear you scream

I just got a press release saying that Eve Online, published by CCP Games in Iceland, is going to be integrating voice from Vivox. The quote from CCP's CEO says it all: “Players of EVE are attracted by its unique role playing and space simulation features, but when players unite to form corporations and alliances, the game’s dynamic, immersive experience really comes alive. Now users will be able to talk, strategize, plot and negotiate naturally with each other."

My slides for VON contain this view:

•This (the voice game) is ultimately not a battle for minutes of traffic (packetized or otherwise)
•It’s not even really about voice as a service
•It’s about voice as a feature, and your share of the consumer’s attention

The gaming crowd has understood this for a long time, and adding voice enhances the total experience of the game. What experience can telcos offer users to enhance the voice?