Look what they've done to my pipes, ma

Related to my previous post, here's another interesting tidbit from Hitwise, via their email newsletter, which they strangely don't seem to post on their site. Anyway, their research shows that YouTube has overtaken both Google and Yahoo! video search sites in the UK in the week ending 11 March, drawing four and two times as much traffic, respectively. Online communities generate 20% of traffic to YouTube in the UK, and MySpace alone accounts for 7%. YouTube session durations are longer than Google Video Search at 12-and-a-half minutes, but shorter than Yahoo!, which comes in at just over 14 minutes.