Lies, damned lies, and telco pricing

In an era when no one wants to be visibly going ex-growth, it's clear that telco cost savings claims will require evermore scrutiny. This week the Advertising Standards Authority in the UK slapped Tiscali for a real classic - basing cost savings claims on calls to Guam. I'm pretty certain that Guam is not even in the top 100 call destinations for UK consumers.