What just a little bit of Googling can do for you

Total Telecom is reporting that Korea Telecom wants to launch an industry initiative called Telco 2.0. Given that the geniuses behind this are in R&D, it would seem natural to assume they would have done some research beforehand, namely Googling to see if anyone else was using the Telco 2.0 name. The answer, of course, is yes, and it's trademarked. And telcos wonder why they get bad press...